Industry Leader in Local and Reliable 24/7 Content Delivery Optimizes Structure to Ensure Best in Class Service for More than 1800 Affiliates New York, July 31, 2017 – Westwood One, the national leader in local and reliable 24/7 content delivery, announces the redesign of its organization aligned with exciting new technology developments, as part of…
Standup Comedian, Actor, and Radio Host Brings His Unique Comedy Stylings and Opinions to the Network in Weekly Podcast NEW YORK, NY – July 12, 2017 – Westwood One is proud to announce an exciting new partnership with the funny and insightful DL Hughley. The Hughley Truth, a new, original podcast produced and distributed by…
AM/FM radio answers the call for brands with massive reach, dominant in-car share, and a proven track record of strong $10 to $1 in return on investment.
Quarter after quarter, Nielsen’s Total Audience Report reveals AM/FM radio is America’s number one mass reach media. It’s bigger than social, bigger than TV, and bigger than smartphones. Why is this important to advertisers? A major new study and an influential marketing book widely read among CMOs and brand managers explains why reach is so important.
Last November, 47 stations of the Radio Broadcasters of Chicagoland (RBC) came together to simultaneously broadcast a Town Hall event with Chicago Mayor Rahm Emanuel. After the event, Nielsen surveyed 728 Chicago adults to examine their attitudes, awareness, and listenership of the Town Hall. Here are the key findings.
A major auto parts manufacturer wanted to quantify how their NCAA radio campaign was working to build their brand and grow purchase intent. Nielsen measured the differences in brand impact between those who were exposed to the NCAA radio campaign versus those who were unexposed. Here are the key findings.
Though search costs continue to rise, AM/FM radio remains a stable and effective alternative for advertisers looking to make an impact. It generates strong inceases in customers, digital impact, and impressive ROI.
WESTWOOD ONE AND NEXTRADIO® OFFER UNPRECEDENTED ON-AIR RADIO AUDIENCE REPORTING AND DATA ATTRIBUTION
This historic ROI milestone for American radio combines mass reach and big data to deliver national advertisers actionable insights and ROI at scale INDIANAPOLIS (June 20, 2017) – Westwood One, America’s largest radio network, announces its agreement with TagStation, LLC owner of the NextRadio app, rolling out the first, and largest, interactive audience measurement tool…
Westwood One, America’s largest radio network, is rolling out NextRadio as the first interactive audience measurement tool for over-the-air FM radio advertising campaigns. Westwood One’s NextRadio solution will deliver consumer insights and intelligence that optimizes campaigns and proves ROI to national advertisers.
AM/FM radio can enhance and grow digital marketing efforts. Here’s a summary of three different case studies illustrating the impact radio creates for digital including increased website interest and visitation and significant sales conversion.