AM/FM Radio Creates a Must-Hear Event

Last November, 47 stations of the Radio Broadcasters of Chicagoland (RBC) came together to simultaneously broadcast a Town Hall event with Chicago Mayor Rahm Emanuel. After the event, Nielsen surveyed 728 Chicago adults to examine their attitudes, awareness, and listenership of the Town Hall. Here are the key findings.

WESTWOOD ONE AND NEXTRADIO® OFFER UNPRECEDENTED ON-AIR RADIO AUDIENCE REPORTING AND DATA ATTRIBUTION

This historic ROI milestone for American radio combines mass reach and big data to deliver national advertisers actionable insights and ROI at scale INDIANAPOLIS (June 20, 2017) – Westwood One, America’s largest radio network, announces its agreement with TagStation, LLC owner of the NextRadio app, rolling out the first, and largest, interactive audience measurement tool…

Radio Creates Digital Impact

AM/FM radio can enhance and grow digital marketing efforts. Here’s a summary of three different case studies illustrating the impact radio creates for digital including increased website interest and visitation and significant sales conversion.