AM/FM Radio Creates a Must-Hear Event

Last November, 47 stations of the Radio Broadcasters of Chicagoland (RBC) came together to simultaneously broadcast a Town Hall event with Chicago Mayor Rahm Emanuel. After the event, Nielsen surveyed 728 Chicago adults to examine their attitudes, awareness, and listenership of the Town Hall. Here are the key findings.

WESTWOOD ONE AND NEXTRADIO® OFFER UNPRECEDENTED ON-AIR RADIO AUDIENCE REPORTING AND DATA ATTRIBUTION

This historic ROI milestone for American radio combines mass reach and big data to deliver national advertisers actionable insights and ROI at scale INDIANAPOLIS (June 20, 2017) – Westwood One, America’s largest radio network, announces its agreement with TagStation, LLC owner of the NextRadio app, rolling out the first, and largest, interactive audience measurement tool…

Nielsen Launches First-Ever Audio Data Management Platform with Westwood One as a Charter Client

Radio Is Being Transformed into One of the Most Addressable Mass Reach Media by Connecting Listening Audiences with Purchase Data Across CPG, Retail, Auto and Other Verticals New York, NY – June 14th, 2016 – Nielsen (NYSE: NLSN) today announced that Westwood One, America’s largest radio network, has selected Nielsen Marketing Cloud and its advanced…