New Insights: Podcast Listeners Reveal Secrets about Ad Load Preferences, “Speed Listening” and Ad Free Subscriptions

Westwood One Unveils “The Podcast Download Fall 2017 Report” at Third Annual IAB Podcast Upfront NEW YORK, September 7, 2017 – Westwood One took a deep-dive into the consumption habits of podcast listeners and discovered some major takeaways on their tolerance for advertising within the on-demand space. The Podcast Download Fall 2017 Report features exclusive…

ROCK IS ON THE RISE AND CUMULUS MEDIA EXTENDS “NEXT” FRANCHISE WITH LAUNCH OF NEXT2ROCK 2017, A NATIONAL AND LOCAL GRASSROOTS SEARCH FOR AMERICA’S NEWEST ROCK STAR

Iconic Bush Frontman Gavin Rossdale to Announce Contest to National Listeners and 47 Local Rock Markets First-Ever Rock Contest to Guarantee Winning Artist Major Label Recording Contract and Opportunity for National Radio Play Music Producer Bob Ezrin, Musician, Songwriter and Producer Desmond Child, Sex Pistols’ Rock Guitarist Steve Jones, Gavin Rossdale and Big Machine Label…

New Insights: Westwood One Reveals Current Advertiser and Agency Sentiment on Podcast Advertising

NEW YORK, August 30, 2017 – Westwood One is revealing the latest advertiser sentiment on podcast advertising in the Westwood One State of Podcasting 2017 report. This is the third update to the report, which is refreshed annually and includes data from Edison Research’s “Share of Ear” and “Infinite Dial” studies, IPSOS, and Advertiser Perceptions.…

Who’s Listening? Westwood One Reveals New Insights on the Demographic Profile of On-Demand Audio Listeners

Commissioned Nielsen Study Finds On-Demand Listening Skews More Female and Younger Than AM/FM New York, NY – August 28, 2017 – On-demand audio — portions of AM/FM shows that are repurposed for post consumption via online platforms — are growing in popularity, but the question is, who’s listening? Westwood One collaborated with Nielsen on a…

A Profile of the On-Demand Audience

Cumulus Media and Westwood One commissioned a Nielsen Total Audience custom study to measure the audiences of local on-demand content from the Cumulus radio stations and national on-demand content from Westwood One shows. For the first time ever, Nielsen provided demographic estimates Westwood One’s on-demand audio content consumed on their properties, leveraging SDK technology and Nielsen’s Total Audience measurement framework.