2017’s Top 5 Most Popular Insights Blog Posts December 19, 2017 By Lauren Vetrano As 2017 comes to an end, we look back at which blog posts resonated most with our readers with our list of the top 5 most popular Insights posts of the year.
November 2017 TV Ratings Sweeps: “Worse Than We Thought” December 18, 2017 By Pierre Bouvard The latest report on the Nielsen TV ratings sweep by Wall Street Media Analysts MoffettNathanson is titled "Worse Than We Thought." Here are the highlights.
Amazon As Major AM/FM Radio Advertiser Just Makes Sense December 13, 2017 By Pierre Bouvard As one of the biggest names in retail, Amazon’s use of AM/FM radio shows a strong belief in its effectiveness driving sales. Here's why AM/FM radio makes sense for the retailer.
The Podcast Download: Speed Listening, Ad Loads, And Subscription Models December 11, 2017 By Doug Hyde Westwood One recently commissioned The Podcast Download Fall 2017 Report in order to understand the advertising environment around podcast content. The results were presented by Westwood One at the Interactive Advertising Bureau’s Podcast Upfront event in New York City. Here are the key findings.
Cable Ads Lose Audience As Cord Cutting Accelerates December 4, 2017 By Pierre Bouvard Whether you’re a local advertiser who buys local cable ads or a national advertiser buying network cable, media plans are gradually losing TV GRPs and reach. As 2018 media plans come together, how can advertisers replace lost cable TV audiences? AM/FM radio.