Westwood One

CUMULUS MEDIA EXTENDS TALENT ENDORSEMENTS TO DIGITAL WITH C-ENDORSEMENT VIDEOS, THE FIRST AUDIO COMPANY TO OFFER LOCAL PERSONALITY VIDEO ENDORSEMENTS AT SCALE

Local Advertisers in 90 Markets across America can Target Audiences Online Using Trusted Cumulus Personalities

New York, NY – October 25, 2017 – As one of the largest producers of live and local audio content in the country, Cumulus Media is intimately connected to its listeners. Because on-air endorsements represent one of the most effective and powerful ways that Cumulus delivers marketing messages for its local advertisers, the company has developed a unique way to extend that trusted relationship between our talent and their audience to digital video with the launch of C-Endorsement Videos, the first video endorsement product at scale in the radio industry.

C-Endorsement Videos are the latest addition to Cumulus’ recently launched company-wide local digital marketing solutions platform, the Cumulus Digital C-Suite. These local personality-branded video endorsements will appear as pre-roll video ads before content on popular and reputable third-party websites visited by consumers within a local advertiser’s specific target audience including age, gender, geography, and behavioral characteristics.

“Radio personality endorsements are effective marketing solutions because of the trusted relationship listeners have with their favorite local DJs and hosts. With audiences spending up to four hours every day with these personalities, research shows that nearly 80% trust on-air personalities like friends. Given the combination of the time spent and the trust built, it is no wonder that over 50% of the audience reports their favorite personalities influence their opinions. Now is the perfect time to harness the tremendous influence our talent has with local audiences into the digital world via C-Endorsement Videos as part of the growing Cumulus Digital C-Suite,” said Larry Linietsky, VP, Digital Operations and Business Development, Cumulus Media.

For more information on C-Endorsement Videos and C-Suite, contact Larry.Linietsky@cumulus.com.

About Cumulus Media
A leader in the radio broadcasting industry, Cumulus Media (NASDAQ:CMLS) combines high-quality local programming with iconic, nationally syndicated media, sports and entertainment brands to deliver premium content choices to the 245 million people reached each week through its 446 owned-and-operated stations broadcasting in 90 US media markets (including eight of the top 10), approximately 8,000 broadcast radio stations affiliated with its Westwood One network and numerous digital channels. Together, the Cumulus/Westwood One platforms make Cumulus Media one of the few media companies that can provide advertisers with national reach and local impact. Cumulus/Westwood One is the exclusive radio broadcast partner to some of the largest brands in sports, entertainment, news, and talk, including the NFL, the NCAA, the Masters, the Olympics, the GRAMMYs, the Academy of Country Music Awards, the American Music Awards, the Billboard Music Awards, Westwood One News, and more. Additionally, it is the nation’s leading provider of country music and lifestyle content through its NASH brand, which serves country fans nationwide through radio programming, exclusive digital content, and live events. For more information, visit cumulus.com.

Contacts:

Larry Linietsky
VP, Digital Operations and Business Development
Larry.Linietsky@cumulus.com

Jana Polsky
Director, Communications
jpolsky@westwoodone.com