On September 7th, Westwood One took the stage at the IAB Podcast Upfront to present exclusive highlights from The Podcast Download Fall 2017 Report. In case you missed it, below is the 6-minute video of the key takeaways presented by Cumulus | Westwood One Chief Insights Officer Pierre Bouvard.
Heavy podcast listeners are media junkies and early adopters of the latest technology who listen to nearly 10 podcasts per week.
- They don’t mind ads. 39% of podcast listeners would tolerate 3 or more breaks in a 60-minute podcast.
- However, advertisers should recognize speed listening is a thing. Over 40% of podcast listeners have increased the speed of podcast content, including ads.
- Heavy podcast listeners are open to ad free paid subscriptions. Half would consider paying $5 a month for their favorite podcasts.
Click here to download the full report with many more insights for marketers, content creators, and podcast producers.
Lauren Vetrano is Content Marketing Manager at Cumulus | Westwood One.
Contact the Insights team at CorpMarketing@westwoodone.com.