New Insights: Westwood One Reveals Current Advertiser and Agency Sentiment on Podcast Advertising

NEW YORK, August 30, 2017 – Westwood One is revealing the latest advertiser sentiment on podcast advertising in the Westwood One State of Podcasting 2017 report. This is the third update to the report, which is refreshed annually and includes data from Edison Research’s “Share of Ear” and “Infinite Dial” studies, IPSOS, and Advertiser Perceptions.…

Who’s Listening? Westwood One Reveals New Insights on the Demographic Profile of On-Demand Audio Listeners

Commissioned Nielsen Study Finds On-Demand Listening Skews More Female and Younger Than AM/FM New York, NY – August 28, 2017 – On-demand audio — portions of AM/FM shows that are repurposed for post consumption via online platforms — are growing in popularity, but the question is, who’s listening? Westwood One collaborated with Nielsen on a…