Nielsen Launches First-Ever Audio Data Management Platform with Westwood One as a Charter Client

Radio Is Being Transformed into One of the Most Addressable Mass Reach Media by Connecting Listening Audiences with Purchase Data Across CPG, Retail, Auto and Other Verticals New York, NY – June 14th, 2016 – Nielsen (NYSE: NLSN) today announced that Westwood One, America’s largest radio network, has selected Nielsen Marketing Cloud and its advanced…