Though search costs continue to rise, AM/FM radio remains a stable and effective alternative for advertisers looking to make an impact. It generates strong inceases in customers, digital impact, and impressive ROI.
WESTWOOD ONE AND NEXTRADIO® OFFER UNPRECEDENTED ON-AIR RADIO AUDIENCE REPORTING AND DATA ATTRIBUTION
This historic ROI milestone for American radio combines mass reach and big data to deliver national advertisers actionable insights and ROI at scale INDIANAPOLIS (June 20, 2017) – Westwood One, America’s largest radio network, announces its agreement with TagStation, LLC owner of the NextRadio app, rolling out the first, and largest, interactive audience measurement tool…
Westwood One, America’s largest radio network, is rolling out NextRadio as the first interactive audience measurement tool for over-the-air FM radio advertising campaigns. Westwood One’s NextRadio solution will deliver consumer insights and intelligence that optimizes campaigns and proves ROI to national advertisers.
AM/FM radio can enhance and grow digital marketing efforts. Here’s a summary of three different case studies illustrating the impact radio creates for digital including increased website interest and visitation and significant sales conversion.
While it’s no secret Facebook has a strong emphasis on video and Facebook Live, what’s interesting is what they are revealing to their media and publishing partners.
Westwood One is the first radio company to launch a data management platform with the Nielsen Marketing Cloud. For the first time in the history of radio, over the air AM/FM radio listening is now directly connected with consumer purchase data.
Radio Is Being Transformed into One of the Most Addressable Mass Reach Media by Connecting Listening Audiences with Purchase Data Across CPG, Retail, Auto and Other Verticals New York, NY – June 14th, 2016 – Nielsen (NYSE: NLSN) today announced that Westwood One, America’s largest radio network, has selected Nielsen Marketing Cloud and its advanced…
I wonder just how much understanding there is in listening more, speaking less.
How much the ‘power of now’ is a part of each station's social strategy?
Superstars Tim McGraw and Faith Hill Help Westwood One Celebrate the USA with a 4-Hour Music Special for Stations
Country’s #1 Couple Join the Network’s Fourth of July Audio Special NEW YORK, NY – June 8, 2017 – Along with fireworks, pool parties, barbecues, and trips to the beach, Westwood One is celebrating Independence Day with its annual Celebrate the USA holiday music special featuring Country megastars, CMA, ACM and GRAMMY-winners Tim McGraw…
AM/FM radio audiences deliver exactly what is promised: ads are heard. TV and other media measurement over-count and inflate audiences. AM/FM radio’s audience measurement system, the Portable People Meter, hears what the consumer hears. The radio listener is more likely to hear a commercial than the TV audience is to "see" a TV ad.