Westwood One Celebrates Music’s Hottest Artists During the “2017 Billboard Music Awards” with Exciting Content, Backstage Interviews, and More
NEW YORK, NY– May 18, 2017 – Westwood One celebrates the hottest stars in music this weekend as an official promotional partner of the “2017 Billboard Music Awards.” Westwood One Backstage at the BBMAs will feature private backstage performances from Republic Records pop stars DNCE and 2une Music’s up-and-comer Taylor Grey, radio interviews with a robust lineup of artists and celebrities, exclusive live audio and video content, and social media activations.
More than 20 radio stations will be interviewing musicians and celebrities during rehearsals the day before the “2017 Billboard Music Awards” as part of Westwood One Backstage at the BBMAs taking place at the Lucky Live Lounge in the T-Mobile Arena in Las Vegas. During the course of Radio Row, Ralphie Aversa from WPLJ-FM/NY and WPRO/Providence will be hosting content online and on Cumulus station websites. Taylor Grey will kick off Radio Row festivities with a backstage performance on Friday night. DNCE will perform on Saturday following a fun-filled day of artists and activations.
In addition to the backstage activations, Westwood One has five hours of BBMAs Night of Event Coverage on Sunday, May 21, 7:00 pm to Midnight ET:
- One-hour BBMAs Red Carpet, hosted by WPLJ-FM/New York’s Jayde Donovan
- Three-hour BBMAs Broadcast Companion — Hot AC/AC formats hosted by Adam Bomb and The Bert Show’s Kristin Klingshirn; Top 40/Rhythmic formats hosted by Zach Sang
- One-hour BBMAs Wrap-up with Adam Bomb, Kristin Klingshirn, and Zach Sang
The “2017 Billboard Music Awards” will broadcast live from T-Mobile Arena on Sunday, May 21st at 8:00 pm ET / 5: 00 pm PT on ABC. The event is being co-hosted by Ludacris and Vanessa Hudgens and will feature live performances from Cher, Miley Cyrus, Celine Dion, Bruno Mars, Ed Sheeran, The Chainsmokers, Nikki Minaj, Florida Georgia Line, Imagine Dragons, John Legend, Lorde, and more.
#WWOBackstage #BBMAs @TheBBMAs
FOR MORE INFORMATION: Contact Neal Bird, firstname.lastname@example.org or (310) 840-4207.
About Westwood One
Westwood One, the national-facing arm of Cumulus Media, offers audio products to reach listeners whenever, wherever they are. Westwood One is a trusted connection between audio companies, advertisers, and audience — with 8,200 broadcast radio stations and media partners who reach 245 million weekly listeners. The company’s portfolio features premium content with iconic, nationally syndicated media, sports and entertainment brands including the NFL, the NCAA, the Masters, the Olympics, Westwood One Backstage, the GRAMMYs, the Academy of Country Music Awards, and the Billboard Music Awards. For more information, please visit www.westwoodone.com.
About the Billboard Music Awards
The “2017 Billboard Music Awards” are set to return to ABC and will be broadcast live from T-Mobile Arena in Las Vegas on Sunday, May 21 at 8:00 pm ET / 5:00 pm PT. The show will showcase this year’s hottest and biggest music stars. Billboard Music Awards nominees are based on key fan interactions with music, including album and digital songs sales, streaming, radio airplay, touring and social engagement. These measurements are tracked year-round by Billboard and its data partners, including Nielsen Music and Next Big Sound. The awards are based on the reporting period of March 18, 2016 through March 16, 2017. The “2017 Billboard Music Awards” is produced by dick clark productions. Allen Shapiro, Mike Mahan, Mark Bracco, Barry Adelman and Robert Deaton are Executive Producers.