Cumulus National Spot Markets Join Real-Time Ad Buying Exchange
NEW YORK, NY, May 16, 2017 – Westwood One Spot Sales, the national spot platform for Cumulus Media, today announced its participation in Expressway from Katz — a programmatic ad buying exchange for broadcast radio. Cumulus stations are offering full inventory access through Katz’s cutting-edge programmatic exchange, powered by Jelli, providing automation, speed, and transparency to its advertising clients and brand partners.
Eleven Cumulus top-markets are live, including New York, Los Angeles, Chicago, Dallas, Houston, Atlanta, St. Louis, Minneapolis, San Francisco, Detroit, and Washington, DC. All Cumulus markets are expected to be online by July.
Rafe D’Amico, SVP, Sales for Cumulus and Westwood One, said “America’s prominent agencies and advertisers have clearly stated they want AM/FM radio to join the evolution towards programmatic. Expressway from Katz and programmatic are key elements of our strategy to serve our clients’ needs. Cumulus/Westwood One is committed to improving how advertisers reach, engage, and influence target audiences.”
“Programmatic buying is an exciting step forward for the radio industry,” said Joe Brewer, Chief Administrative Officer and EVP of Business Operations at Katz. “Through Expressway from Katz, our radio partners now have the ability to offer their premium inventory to advertisers programmatically — with automation, real-time monitoring, and reporting capabilities.”
About Cumulus Media
A leader in the radio broadcasting industry, Cumulus Media (NASDAQ:CMLS) combines high-quality local programming with iconic, nationally syndicated media, sports and entertainment brands to deliver premium content choices to the 245 million people reached each week through its 447 owned-and-operated stations broadcasting in 90 US media markets (including eight of the top 10), more than 8,200 broadcast radio stations affiliated with its Westwood One network and numerous digital channels. Together, the Cumulus/Westwood One platforms make Cumulus Media one of the few media companies that can provide advertisers with national reach and local impact. Cumulus/Westwood One is the exclusive radio broadcast partner to some of the largest brands in sports, entertainment, news, and talk, including the NFL, the NCAA, the Masters, the Olympics, the GRAMMYs, the Academy of Country Music Awards, the American Music Awards, the Billboard Music Awards, Westwood One News, and more. Additionally, it is the nation’s leading provider of country music and lifestyle content through its NASH brand, which serves country fans nationwide through radio programming, exclusive digital content, and live events. For more information, visit www.cumulus.com.
About Westwood One
Westwood One, the national-facing arm of Cumulus Media, offers audio products to reach listeners whenever, wherever they are. Westwood One is a trusted connection between audio companies, advertisers, and audience — with 8,200 broadcast radio stations and media partners who reach 245 million weekly listeners. The company’s portfolio features premium content with iconic, nationally syndicated media, sports and entertainment brands including the NFL, the NCAA, the Masters, the Olympics, Westwood One Backstage, the GRAMMYs, the Academy of Country Music Awards, and the Billboard Music Awards. For more information, please visit www.westwoodone.com.
About Katz Radio Group
Katz Radio Group is the nation’s leading media sales organization and national expert in audio advertising solutions. As the trusted partner to more than 3,300 radio stations and their digital audio platforms, Katz believes in the power of Audio to help national advertisers reach local audiences at scale and with impact. As Audio’s National Experts, its people are dedicated to being trusted, proactive partners and problem-solvers in creating custom campaigns that target advertisers’ needs and deliver strong Audio results in every market across the country. Katz Radio Group is based in New York City, with 14 regional offices nationwide.