Westwood One to Represent Affiliation and Ad Sales
SEATTLE, WA and NEW YORK, NY – May 3, 2017 – Entercom Communications and Westwood One announced today a new partnership to nationally syndicate The Men’s Room, the No. 1 afternoon show in Seattle across all key adult and male demographics*. The program currently airs weekdays on 99.9 KISW-FM, The Rock of Seattle, from 2 pm. to 6 pm PT. Westwood One will roll out syndication to stations nationwide and represent ad sales. The show will launch nationally on June 5, 2017.
The Men’s Room was born one evening in a dark bar during an argument over tater tots in 2004. The hosts, Miles Montgomery, Steve “The Thrill” Hill and Thee Ted Smith, as well as producers Robin Foxx and Mike Hawk joined forces to create a radio show to entertain audiences with no-holds barred, no-topic-off-limits conversation, laughter and anecdotes.
“We couldn’t be happier. From the start, we’ve always wanted to have fun doing a show where everyone was invited, and now we can extend the invite with Westwood One,” said Steve “The Thrill” Hill and Miles Montgomery, co-hosts of The Men’s Room. “We’re pretty excited. This is the perfect partnership.”
“For 51 consecutive books*, The Men’s Room has been No. 1,” said Suzanne Grimes, Executive Vice President, Corporate Marketing, Cumulus Media and President, Westwood One. “Our partnership will extend this impressive performance coast to coast. We are excited to welcome The Men’s Room to our national audience of listeners and advertisers.”
“These guys have put a lot of effort for the last 13 years into dominating Seattle’s cluster,” said Dave Richards, Vice President of Programming and Operations, Entercom Seattle. “They have earned the opportunity to dominate coast to coast with a great partnership between Entercom and Westwood One”.
The popular show also launched a beer brand in 2010 with great success. Three types of beer are available: Men’s Room Original Red, the flagship beer; Men’s Room Gold, a light ale for the summer; and Men’s Room Black, the winter beer. The beers are currently available in over 3,800 locations nationwide. For seven years, over 600 thousand dollars of sales from The Men’s Room Elysian Beer products have been donated to the U.S. Department of Veterans Affairs and JBLM Fisher Houses in Washington State.
*Source: Nielsen Audio, The Men’s Room, Seattle KISW-FM 99.9 The Rock, M-F 2 p.m.-6 p.m., surveys in all of 2013, 2014, 2015, 2016 and up to March 2017 ranked No.1 in 54 of 55 surveys among Men 18-34, No. 1 in 55 of 55 surveys among Men 18-49 and 25-54; No.1 in 51 of 55 surveys among Adults 18-49; and No.1 in 53 of 55 surveys among Adults 25-54.
About Entercom Communications Corp.
Entercom Communications Corp. (NYSE: ETM) is the fourth-largest radio broadcasting company in the U.S., reaching and engaging more than 40 million people a week through its portfolio of highly rated stations in top markets across the country. Entercom is a purpose-driven company, deeply committed to entertaining and informing its listeners with the best locally curated music, news, sports, and talk content, driven by compelling local personalities. Entercom delivers superior ROI by connecting its customers and audiences through its leading local brands and unparalleled local marketing solutions, which include over 4,000 events each year, and its SmartReach Digital product suite. Learn more about Philadelphia-based Entercom at www.Entercom.com, Facebook and Twitter (@Entercom).
About Westwood One
Westwood One, the national-facing arm of Cumulus Media, offers audio products to reach listeners whenever, wherever they are. Westwood One is a trusted connection between audio companies, advertisers, and audience — with 8,200 broadcast radio stations and media partners who reach 245 million weekly listeners. The company’s portfolio features premium content with iconic, nationally syndicated media, sports and entertainment brands including the NFL, the NCAA, the Masters, the Olympics, Westwood One Backstage, the GRAMMYs, the Academy of Country Music Awards, and the Billboard Music Awards. For more information please visit www.westwoodone.com.