Infographic: Kickoff Starts With The NFL On Westwood One
Miss football? Get in the tailgate state of mind and check out our new infographic. NFL fans are listening on the go. Did you know that 58% of all NFL listening occurs out of home? Among Millennials, 71% of listening is on the go! Find out what football fans are grilling, what they can’t afford to forget at home, and what they’re wearing to support their favorite teams.
Westwood One NFL Coverage Boosts Mobile App Downloads And Usage
Pandora Has A Fake Listening Problem – So Do Their Advertisers
Since two-thirds of Pandora’s listening occurs at home, Pandora suffers from “empty room syndrome.” The ads are on, but no one is there to hear them. So they optimize timeouts, sending that, "Are you still listening?" message more often to demos they cannot sell. Desireable demos like Millennials? It's a different story.
For Moms, AM/FM Radio Is A Part Of The Family
As we celebrate Mother’s Day this Sunday, we turn our attention to the bond between moms and AM/FM radio. Here are our key findings from Nielsen’s Q3 2016 Total Audience Report, Edison Research's "Share of Ear" study, and Alan Burns and Associates and Strategic Solutions Research's study, “What Women Want.”