Over 100 of Country’s Hottest Stars and Artists Will Engage with Creative Brand Partner Activations for Ace Hardware, Advance Auto Parts, Dynamic Solutions, Grainger, Outnumber Hunger, and Ply Gem
Backstage Experience Will Feature Exclusive Multi-Platform Content, Radio Row, Live Performances, Social Media Experiences, and A-List Interviews with Country’s Biggest Stars and Hottest New Talent
NEW YORK, NY and ATLANTA, GA – March 29, 2017 – Westwood One will welcome more than 100 of Country music’s biggest and brightest stars to its Westwood One Backstage at the ACM Awards to celebrate the 52nd Academy of Country Music Awards, Country Music’s Party of the Year®. Top Country superstars and hot, new emerging talent – including Keith Urban, Miranda Lambert, Florida Georgia Line, Lady Antebellum, Michael Ray, Maren Morris, Kelsea Ballerini, Rascal Flatts, Trace Adkins, and more – plus the Backstreet Boys –will engage with 30 of America’s top Country stations, TuneIn, and Radio Disney during Radio Row, and with Westwood One Backstage at the ACM Awards exclusive brand partner activations for Ace Hardware; Advance Auto Parts; Dynamic Solutions; Grainger; Outnumber Hunger, an initiative of General Mills; and Ply Gem.
“We are excited to be part of Westwood One’s Backstage at the ACM Awards event,” said Matt Davis, Advance Auto Parts Marketing and Sponsorships Manager. “In 2017 we have increased our involvement in music with our partnership with Florida Georgia Line and we look forward to presenting exclusive multi-platform content with the hottest Country stars at the 52nd Academy of Country Music Awards in Las Vegas.”
“We collaborate with our brand partners to custom design best-in-class activations that enable brands to authentically tell their story and deliver on their marketing KPIs. When you couple this with the backdrop of the most popular Country music stars and radio stations in America, you can make magic,” said Suzanne Grimes, EVP, Corporate Marketing for Cumulus Media and President, Westwood One. “There is really nothing like it — and it’s all happening at Westwood One Backstage at the ACM Awards.”
These exclusive backstage events, featuring multi-platform content, live performances, and social media experiences, will take place during rehearsals for the 52nd Academy of Country Music Awards at the T-Mobile Arena in Las Vegas on Friday, March 31 and Saturday, April 1. Westwood One and Cumulus Media are the official national radio partners for the 52nd Academy of Country Music Awards.
Westwood One Backstage at the ACM Awards will be held at Lucky Live Lounge at T-Mobile Arena in Las Vegas. The band Delta Rae will kick off the celebration on Thursday night, followed by Walker McGuire’s backstage performance on Friday. The trio of Lee Brice, Mo Pitney, and Jerrod Niemann will perform on Saturday.
Join Westwood One’s Backstage at the ACM Awards conversation on social media: #WWOBackstage #ACM
The 52nd Academy of Country Music Awards is produced for television by dick clark productions and will broadcast LIVE from T-Mobile Arena on Sunday, April 2, 2017, at 8:00? pm live ET/delayed PT on the CBS Television Network. Luke Bryan and Dierks Bentley are returning to the stage to host. They are also set to perform during the show, along with ACM Award nominees Jason Aldean, Florida Georgia Line, Lady Antebellum, Miranda Lambert, Little Big Town, and Maren Morris.
Which artists rule the hearts and minds of real Country fans? See what fans really think will happen during awards night. Check out the NASH Country Pulse Poll results online at NASH Country Daily.
About the Academy of Country Music Awards
The 52ND ACADEMY OF COUNTRY MUSIC AWARDS is dedicated to honoring and showcasing the biggest names and emerging talent in the country music industry. The show is produced for television by dick clark productions. Allen Shapiro, Mike Mahan, R.A. Clark, Barry Adelman and Mark Bracco are executive producers. Pete Fisher and Tiffany Moon are executive producers for the Academy of Country Music.
About dick clark productions
dick clark productions (dcp) is the world’s largest producer and proprietor of televised live event entertainment programming with the “Academy of Country Music Awards,” “American Country Countdown Awards,” “American Music Awards,” “Billboard Music Awards,” “Dick Clark’s New Year’s Rockin’ Eve with Ryan Seacrest,” “Golden Globe Awards,” “Hollywood Film Awards” and “The PEOPLE Magazine Awards.” Weekly television programming includes “So You Think You Can Dance” from 19 Entertainment, a division of CORE Media Group, and dcp; “World’s Funniest Fails” from Jukin Media and dcp; as well as “Boom!” (FOX) from Keshet DCP, the joint venture between Keshet International (KI), the global distribution and production arm of Keshet Media Group, and DC Media, the parent company of dcp. dcp also owns one of the world’s most unique and extensive entertainment archive libraries with more than 55 years of award-winning shows, historic programs, specials, performances and legendary programming. For additional information, visit www.dickclark.com.
About Cumulus Media
A leader in the radio broadcasting industry, Cumulus Media (NASDAQ:CMLS) combines high-quality local programming with iconic, nationally syndicated media, sports and entertainment brands to deliver premium content choices to the 245 million people reached each week through its 445 owned-and-operated stations broadcasting in 90 US media markets (including eight of the top 10), more than 8,200 broadcast radio stations affiliated with its Westwood One network and numerous digital channels. Together, the Cumulus/Westwood One platforms make Cumulus Media one of the few media companies that can provide advertisers with national reach and local impact. Cumulus/Westwood One is the exclusive radio broadcast partner to some of the largest brands in sports, entertainment, news, and talk, including the NFL, the NCAA, the Masters, the Olympics, the GRAMMYs, the Academy of Country Music Awards, the American Music Awards, the Billboard Music Awards, Westwood One News, and more. Additionally, it is the nation’s leading provider of country music and lifestyle content through its NASH brand, which serves country fans nationwide through radio programming, exclusive digital content, and live events. For more information, visit www.cumulus.com.
About Westwood One
Westwood One, the national-facing arm of Cumulus Media, offers audio products to reach listeners whenever, wherever they are. Westwood One is a trusted connection between audio companies, advertisers, and audience — with 8,200 broadcast radio stations and media partners who reach 245 million weekly listeners. The company’s portfolio features premium content with iconic, nationally syndicated media, sports and entertainment brands including the NFL, the NCAA, the Masters, the Olympics, Westwood One Backstage, the GRAMMYs, the Academy of Country Music Awards, and the Billboard Music Awards. For more information, please visit westwoodone.com.