Country is America’s radio format, owning airwaves with the best tailgate anthems, ballads, and songs for love and heartbreak. With the Academy of Country Music Awards coming up this Sunday, we take a look at this community-driven audience to better understand where they come from, what’s important to them, and what they predict will happen.

As American media habits change, quick service restaurant (a.k.a. fast food) media plans are evolving. More than ever, the facts point to AM/FM radio as an ideal marketing platform.