The Experience includes “Westwood One Backstage Live” Live Performances, Live Show Remotes, Radio Row, Exclusive Brand Activations, and Special Multi-Format Programming
NEW YORK, February 6, 2017 — Cumulus Media | Westwood One proudly presents an array of special programming, exclusive brand activations, and backstage performances in celebration of the 59th Annual GRAMMY Awards®, Music’s Biggest Night®. The Westwood One Backstage Live at the GRAMMYS® weekend will include live performances from Columbia Recording artist and multiple GRAMMY Award-winners Train, Republic recording artist Marian Hill, and Hollywood Records recording artist Ocean Park Standoff. All of the action takes place at the Staples Center in Los Angeles, CA, on Thursday, February 9th from 12-4 pm, PT and Friday, February 10th from 12-6 pm PT.
The musical performances will serve as a finale each of the two days of Westwood One’s robust Radio Row – featuring artist and celebrity interviews — plus long and short-form programming across broadcast, digital, and social. More than 25 radio stations and Westwood One’s national Zach Sang Show and The Adam Bomb Show will be backstage to capture the action as it happens. Integrated within and enhancing the event experience will be best-in-class brands at the Westwood One Backstage Live at the GRAMMYS, including TWIX, Ninja Coffee, Marathon Energy Bars, Splenda, bmiSMart, Groupon, and Samsung.
“The number one priority for Westwood One is to deliver great content to our listeners,” said Suzanne Grimes, EVP, Corporate Marketing, Cumulus, and President, Westwood One. “Our longstanding partnership with NARAS enables Westwood One to leverage its exclusive access to the GRAMMYS, which brings the excitement to life for our listeners and allows us to create great content that they cannot find anywhere else. Our second priority is to provide our marketing partners unique opportunities to showcase their brands within relevant content and engaged audiences. Westwood One Backstage Live at the GRAMMYS® weekend delivers on both priorities and we are looking forward to the 59th Annual GRAMMY Awards.”
All the excitement kicked off the weekend of February 4 when Westwood One distributed a multiple format, two-hour GRAMMY Nomination Special. The Top 40/Rhythmic, Hot AC, and AC versions were hosted by Jayde, from Todd & Jayde Mornings on WPLJ/NY. The Urban/Urban AC version was hosted by La Loca and Marc Clarke from WNBM/NY.
The 59th Annual GRAMMY Awards will air live from LA’s Staples Center on Sunday, February 12 at 8 pm ET/7 pm CT/5 pm PT on CBS. The Late Late Show star James Corden makes his debut as GRAMMYS host.
About Cumulus Media
A leader in the radio broadcasting industry, Cumulus Media (NASDAQ:CMLS) combines high-quality local programming with iconic, nationally syndicated media, sports and entertainment brands to deliver premium content choices to the 245 million people reached each week through its approximately 450 owned-and-operated stations broadcasting in 90 US media markets (including eight of the top 10), more than 8,200 broadcast radio stations affiliated with its Westwood One network and numerous digital channels. Together, the Cumulus/Westwood One platforms make Cumulus Media one of the few media companies that can provide advertisers with national reach and local impact. Cumulus/Westwood One is the exclusive radio broadcast partner to some of the largest brands in sports, entertainment, news, and talk, including the NFL, the NCAA, the Masters, the Olympics, the GRAMMYs, the Academy of Country Music Awards, the American Music Awards, the Billboard Music Awards, Westwood One News, and more. Additionally, it is the nation’s leading provider of country music and lifestyle content through its NASH brand, which serves country fans nationwide through radio programming, exclusive digital content, and live events. For more information, visit www.cumulus.com.
About Westwood One
Westwood One, the national-facing arm of Cumulus Media, offers audio products to reach listeners whenever, wherever they are. Westwood One is a trusted connection between audio companies, advertisers, and audience — with 8,200 broadcast radio stations and media partners who reach 245 million weekly listeners. The company’s portfolio features premium content with iconic, nationally syndicated media, sports and entertainment brands including the NFL, the NCAA®, the Masters, the Olympics, Westwood One Backstage, the GRAMMYS®, the Academy of Country Music Awards, and the Billboard Music Awards. For more information please visit www.westwoodone.com.
About The Recording Academy
Established in 1957, The Recording Academy is an organization of musicians, songwriters, producers, engineers, and recording professionals dedicated to improving the cultural condition and quality of life for music and its makers. Internationally known for the GRAMMY Awards — the preeminent peer-recognized award for musical excellence and the most credible brand in music — The Recording Academy is responsible for groundbreaking professional development, cultural enrichment, advocacy, education and human services programs. The Academy continues to focus on its mission of recognizing musical excellence, advocating for the well-being of music makers and ensuring music remains an indelible part of our culture. For more information about The Recording Academy, please visit www.grammy.com. For breaking news and exclusive content, follow @RecordingAcad on Twitter, “like” Recording Academy / GRAMMYs on Facebook, and join The Recording Academy’s social communities on Google+, Instagram, Tumblr, and YouTube.
GRAMMY®, GRAMMY Awards ®, GRAMMY Celebration ® and the gramophone logo are registered trademarks of The Recording Academy® and are used under license ©2017 The Recording Academy
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