Why It’s Harder To Reach Consumers With TV Ads And How Radio Can Make Your TV Better March 16, 2016 By Pierre Bouvard While still a powerful medium for advertisers, it’s getting harder to find the eyeballs on TV these days.
NCAA March Madness On Westwood One: Upscale Mass Reach And TV Accelerator March 10, 2016 By Pierre Bouvard A series of custom Nielsen studies have unearthed four key attributes of the NCAA basketball radio audience
How Radio Targets Democratic Voters February 25, 2016 By Pierre Bouvard Radio not only provides massive reach for political candidates looking to target voters; radio can also target specific groups of voters.
4 Strategies To Creating Amazing Brand Experiences February 24, 2016 By Westwood One At Cumulus | Westwood One, we create tentpole events for national and local advertisers in connection with America’s massive pop culture moments. Here are our four key strategies.
How Radio Reaches Conservative Voters February 18, 2016 By Pierre Bouvard Radio can help political candidates target voters with specific political affiliations. News/talk, sports, country, AC, and rock are all rich sources of Republican voters.
Six Radio Formats That Reach Key Independent “Swing Voters” February 12, 2016 By Pierre Bouvard For political candidates looking to sway voters, these six radio formats are a rich source of Independent voters.
Motel 6 And Service King Crowned Super Bowl Sound Champions February 10, 2016 By Pierre Bouvard For the third year in a row, we’ve had consumers vote for their favorite Super Bowl radio ad running in Westwood One’s Super Bowl broadcast.
Radio Is Bigger Than Facebook February 5, 2016 By Pierre Bouvard AM/FM radio reaches 93% of adults weekly, more than the popular digital platforms of Google, Facebook, and Twitter.
New Research: How Radio Advertising Reaches Online Ad-Blockers February 3, 2016 By Pierre Bouvard New ad-blocking research, conducted by Harris Poll on behalf of Westwood One, reinforces the power of radio and its digital platforms to reach ad-blockers
Radio Is Remarkably Stable January 27, 2016 By Pierre Bouvard Check out this chart: radio listening year over year is rock steady. In fact, Q4 2015 saw radio audience growth.
What Auto Marketers And Dealers Need To Know About Their Media Plans January 22, 2016 By Pierre Bouvard The auto industry had a stunning 2015. 17,470,600 new cars and trucks sold, breaking the prior record from 2000.
Why Brands Are Embracing The Power Of Live Events January 6, 2016 By Pierre Bouvard Advertisers are making meaningful fan connections that go beyond traditional media messaging.