Perception Vs. Reality: Radio Audiences During Commercial Breaks June 16, 2016 By Pierre Bouvard This week we’re taking down another common misconception about radio – “people don’t listen to commercials.”
NFL Radio Case Study: How Audio Increases Brand Awareness And Elevates The Media Plan June 8, 2016 By Pierre Bouvard Audio makes all other media work better. Here's how the NFL on Westwood One delivered results for IT firm CDW.
Q1 2016: Spotify Overtakes Pandora Among Millennials June 3, 2016 By Pierre Bouvard For the first time, younger Millennials are spending a larger percentage of their audio time with Spotify rather than Pandora.
April 2016: AM/FM Radio Up, TV Down (Again) May 26, 2016 By Pierre Bouvard From April 2015 through April 2016 radio has seen impressive audience growth among the key selling demos.
The TV Upfront: History, 2016 Issues, And What It Means For Radio May 25, 2016 By Pierre Bouvard Here are the five biggest takeaways from television's biggest networks and why radio has an opportunity to solve the needs of major nationwide brands.
Radio: The Most Efficient Way To Achieve Mass Reach May 20, 2016 By Pierre Bouvard Radio has the lowest CPM of all major media.
5 Strategies For A Healthy Media Plan May 18, 2016 By Bob McCurdy Media planners should strive for a balanced diet of both traditional and digital media, according to new research from ARF.
5 Tips For A Healthy Media Plan May 13, 2016 By Bob McCurdy Best practices for achieving an optimal media plan.
Perception Vs Reality: Is AM/FM Listening Among Millenials Growing Or Dropping? May 4, 2016 By Pierre Bouvard AM/FM radio listening among 18- to 34-year-olds is on the rise.
Heavy Radio Listeners Are Similar To Heavy Internet Users April 26, 2016 By Pierre Bouvard Radio can help marketers looking to target younger, working consumers.
How Much Do You Really Know About Millennial Media Consumption? April 20, 2016 By Pierre Bouvard Westwood One turned to Nielsen, Edison Research, and The Advertising Research Foundation to check the facts on assumptions of how Millennials spend their time with media.
Pandora Is Clueless About Listening In The Car: For Good Reason… April 13, 2016 By Pierre Bouvard Lots of turmoil these days at Pandora. A steady stream of sudden executive departures. Stalled audience. Spotify and YouTube eating their lunch among 18-24’s. Recently they issued a piece on in-car listening, a topic they know nothing about.
Think AM/FM Listening Is Down? Think Again April 6, 2016 By Pierre Bouvard AM/FM is growing across all demos and formats.
5 Slides Pandora Doesn’t Want You To See: Pandora’s HUGE 18-24 Problem March 29, 2016 By Pierre Bouvard Will Pandora be to streaming what MySpace was to social media?
Historic Auto Dealer Case Study: Radio Drives Results For Ken Garff Automotive March 23, 2016 By Pierre Bouvard Do radio and TV drive sales for car dealers? Can it be proven? Questions the Utah Broadcasters Association wanted to answer.
Podcast Listening Surges March 22, 2016 By Pierre Bouvard Chart of the week: podcasting has surged 24% over last year, with more than one in five Americans listening in a month.