Nielsen’s RADAR 131 shows Westwood One’s stability over the past year
NEW YORK, NY, December 5, 2016 – Nielsen’s RADAR 131, released today, shows that Westwood One continues to be the leader in RADAR network radio audience.
Nielsen’s quarterly RADAR report provides the standard measurement currency for selling and buying network radio. RADAR 131 data show:
- Westwood One holds the number one share in network radio audience (41%), leading the industry in Adult 25-54 gross impressions for the third consecutive year.
- Over the course of 2016, Westwood One’s average network audiences are stable. RADAR 131 audiences, on average, are up 3.7% versus RADAR 128, the first survey of the year.
“Westwood One has been the number one radio network in America for the last 13 RADAR books,” said Suzanne Grimes, Westwood One’s President and EVP, Corporate Marketing for Cumulus Media. “We entered 2016 promising our clients that Westwood One would provide a stable and growing audience environment for our advertisers. We have delivered on that promise.”
About Westwood One
Westwood One, the national-facing arm of Cumulus Media, offers audio products to reach listeners whenever, wherever they are. Westwood One is a trusted connection between audio companies, advertisers, and audience — with 8,200 broadcast radio stations and media partners who reach 245 million weekly listeners. The company’s portfolio features premium content with iconic, nationally syndicated media, sports and entertainment brands including the NFL, the NCAA, the Masters, the Olympics, Westwood One Backstage, the GRAMMYs, the Academy of Country Music Awards, and the Billboard Music Awards. For more information please visit www.westwoodone.com.