Accomplished Sales Veteran Tapped as SVP, Strategic Partnerships
NEW YORK, NY, October 6, 2016 – Westwood One today announced the hiring of Mark Wildman as SVP, Strategic Partnerships. In this key role, Wildman is charged with leveraging Westwood One’s vast portfolio of multimedia assets including award-winning content, digital audio, and experiential opportunities across marquee events such as The GRAMMYS®, Super Bowl, ACMs, Billboard Music Awards, and American Music Awards, just to name a few. He is based in New York City and reports directly to Steve Shaw, President, Westwood One Sales.
Wildman joins Westwood One from William Morris, where he was responsible for selling media, sponsorship, and content programs to clients by leveraging WME/IMG’s entertainment, sports, and music event platforms and talent resources. He’s worked closely with a number of high-profile brands, including ABInBev, Heineken, Ford, Cadillac, Samsung, Gatorade, and Pepsi.
Wildman has more than 25 years of sales leadership experience. Prior to William Morris, Wildman held executive sales positions at Three Lions Entertainment, Bonnier Corporation, Readers Digest, and Condé Nast.
Shaw said, “Mark is an expert in packaging and selling original content and media programs to clients across multiple platforms. We are excited to have him join the company at a time of unprecedented ratings growth with strong engagement metrics. It’s a great time to join the Westwood One sales organization to create new revenue opportunities. His depth of experience is a tremendous asset for our clients and agency partners.”
“I am thrilled to be joining Westwood One at this point in their growth,” said Wildman. “I have a real appreciation for the power of radio and the unique connections that consumers have with music and sports content. I am looking forward to developing some innovative storytelling ideas for clients using our best-in-class audio assets and driving new revenue to the organization.”
About Westwood One
Westwood One, the national-facing arm of Cumulus Media, offers audio products to reach listeners whenever, wherever they are. Westwood One is a trusted connection between audio companies, advertisers, and audience — with 8,200 broadcast radio stations and media partners who reach 245 million weekly listeners. The company’s portfolio features premium content with iconic, nationally syndicated media, sports and entertainment brands including the NFL, the NCAA, the Masters, the Olympics, Westwood One Backstage, the GRAMMYs, the Academy of Country Music Awards, and the Billboard Music Awards. For more information, please visit www.westwoodone.com.