Westwood One

State of American Podcasting: Who’s Listening to Podcasts and Media Plan Changes Brands and Agencies are Contemplating

by Insights @ Westwood One | September 8, 2016

Podcast listening is on the rise and advertisers are taking note. 

Twice as many agencies and advertisers now say advertise in podcast compared to last year, according to new research commissioned by Westwood One from Advertiser Perceptions, as seen in Advertising Age

In the Westwood One State of American Podcasting 2016 report, we look at the very latest trends in consumer podcast usage and advertiser sentiment, featuring research from Edison Research, Ipsos, and Advertiser Perceptions. 

You can view the full report embedded below or on SlideShare. Key findings from the report include:

Email us for more information about this report or more information about how to connect your brand to Westwood One’s suite of podcast personalities.