Holiday Shopping 2016: 5 Things To Know October 27, 2016 By Pierre Bouvard AM/FM radio is crucial to driving sales this holiday season.
The NFL Ratings Controversy And How The NFL On Westwood One Can Make Your NFL TV Better October 18, 2016 By Pierre Bouvard Headlines are blaring: “Ratings Fumble for NFL Surprises Networks, Advertisers” (Wall Street Journal). Here’s a solution: use Westwood One’s NFL radio play-by-play coverage to enhance your NFL TV campaign.
7 Things Brands Have Completely Wrong About Radio October 17, 2016 By Pierre Bouvard We’ve heard that “Millennials don’t listen to radio” and “most people stream music online.” Not true. It’s time to check the facts.
Why Radio – Because Of Moments Like This October 5, 2016 By Rob Peterson NFL radio announcer Kevin Harlan goes viral after a hilarious play-by-play call of a fan on the field.
State Of American Podcasting: Who’s Listening To Podcasts And Media Plan Changes Brands And Agencies Are Contemplating October 5, 2016 By Pierre Bouvard As podcast listening grows, more advertisers are taking note. Check out the latest insights on podcast consumption and advertiser sentiment in the State of American Podcasting report.
How Advertisers Can Replace TV’s Declining Viewers: The NFL On Westwood One October 5, 2016 By Pierre Bouvard TV viewership is down. Radio can help. It’s time to have a serious conversation about the power of sports audio to enhance the media plan.