NEW YORK, NY and ATLANTA, August 25, 2016 – Cumulus Media is honored to be among the first radio media companies to use Twitter’s “Moments” and to curate the very best stories from moments around its 452 radio stations and Westwood One’s syndicated programs.
Moments are collections of Tweets that share the stories happening on Twitter, curated by Twitter and select partners. Companies granted access to make Moments can use the creative format to tell stories using related, real-time content. Moments unfold across multiple Tweets and involve various points of view, and can be Tweeted or shared via link.
Suzanne Grimes, EVP, Corporate Marketing for Cumulus and President of Westwood One, said “We are beyond thrilled to be part of this innovative feature from Twitter. It’s the perfect marketing tool for the network and our stations, who pour their hearts and souls into their shows and their events. It allows them to connect with and extend real-time relationships with our listeners, our communities, and our advertising partners.”
“Beyond the incredible storytelling that ‘”Moments’” offers us – it’s also an important way to give our audience a voice during events,” added Lori Lewis, VP, Social Media for Cumulus/Westwood One. “Cumulus, Westwood One, and our stations will do what we do best, which is to connect audiences to the moments that matter through their words, photos, videos, and gifs.”
You can experience Cumulus Media Twitter Moments at @CumulusMedia on Twitter. You can also relive great radio station moments at select Cumulus station Twitter accounts like @NASHFM947NY, @955PLJ, @955KLOS, @101WKQX, @WLSAM970, @KNBR, @KRBE, @Q100ATL and more.
About Cumulus Media
A leader in the radio broadcasting industry, Cumulus Media (NASDAQ:CMLS) combines high-quality local programming with iconic, nationally syndicated media, sports and entertainment brands to deliver premium content choices to the 245 million people reached each week through its 452 owned-and-operated stations broadcasting in 90 US media markets (including eight of the top 10), more than 8,200 broadcast radio stations affiliated with its Westwood One network and numerous digital channels. Together, the Cumulus/Westwood One platforms make Cumulus Media one of the few media companies that can provide advertisers with national reach and local impact. Cumulus/Westwood One is the exclusive radio broadcast partner to some of the largest brands in sports, entertainment, news, and talk, including the NFL, the NCAA, the Masters, the Olympics, the GRAMMYs, the Academy of Country Music Awards, the American Music Awards, the Billboard Music Awards, Westwood One News, and more. Additionally, it is the nation’s leading provider of country music and lifestyle content through its NASH brand, which serves country fans nationwide through radio programming, exclusive digital content, and live events. For more information, visit www.cumulus.com.