New Format to Feature Music from the 70’s to Today
NEW YORK, NY – June 16, 2016 – Westwood One announced today that it will launch a traditional Lite AC 24-hour format, fully hosted and featuring a wide variety of music from the 70’s through today. The new satellite-delivered format will launch on Monday, July 11.
Lite AC will feature core artists like Billy Joel, Celine Dion, Chicago, Elton John, Fleetwood Mac and Hall & Oates, and will also include artists like Adele, Michael Bublé and Whitney Houston. The format will offer personalities with warm, family-friendly presentations, bringing back a true “at work” listening experience. Lite AC will be offered on Westwood One’s Total platform, with a structured-break, exact-timed hour, but with numerous opportunities for station and market identification.
Lite AC joins other current-based contemporary formats Hits Now and Hot AC on the Westwood One lineup. The new format will be programmed by Cheri Marquart, VP/Programming, Contemporary Formats, and Jonathan Steele, Director of Operations.
“Our affiliates have asked for an alternative to our Adult Contemporary format, which, in keeping with the evolution of AC, is a little more upbeat now. Lite AC will fit a nice slot between our Adult Standards, on the gold side, and our current-based AC and Hot AC formats,” commented Kirk Stirland, President of Programming at Westwood One.
For more information, a link to a sample stream and availability in your market, contact Pat Crocker, at 720-873-5170, or firstname.lastname@example.org.
About Westwood One
Westwood One, the national-facing arm of Cumulus Media, offers audio products to reach listeners whenever, wherever they are. Westwood One is a trusted connection between audio companies, advertisers, and audience — with 8,200 broadcast radio stations and media partners who reach 245 million weekly listeners. The company’s portfolio features premium content with iconic, nationally syndicated media, sports and entertainment brands including the NFL, the NCAA, the Masters, the Olympics, Westwood One Backstage, the GRAMMYs, the Academy of Country Music Awards, and the Billboard Music Awards. For more information please visit www.westwoodone.com.