Heavy Radio Listeners Are Similar To Heavy Internet Users April 26, 2016 By Pierre Bouvard Radio can help marketers looking to target younger, working consumers.
How Much Do You Really Know About Millennial Media Consumption? April 20, 2016 By Pierre Bouvard Westwood One turned to Nielsen, Edison Research, and The Advertising Research Foundation to check the facts on assumptions of how Millennials spend their time with media.
Pandora Is Clueless About Listening In The Car: For Good Reason… April 13, 2016 By Pierre Bouvard Lots of turmoil these days at Pandora. A steady stream of sudden executive departures. Stalled audience. Spotify and YouTube eating their lunch among 18-24’s. Recently they issued a piece on in-car listening, a topic they know nothing about.
Think AM/FM Listening Is Down? Think Again April 6, 2016 By Pierre Bouvard AM/FM is growing across all demos and formats.