How Radio Targets Democratic Voters February 25, 2016 By Pierre Bouvard Radio not only provides massive reach for political candidates looking to target voters; radio can also target specific groups of voters.
4 Strategies To Creating Amazing Brand Experiences February 24, 2016 By Westwood One At Cumulus | Westwood One, we create tentpole events for national and local advertisers in connection with America’s massive pop culture moments. Here are our four key strategies.
How Radio Reaches Conservative Voters February 18, 2016 By Pierre Bouvard Radio can help political candidates target voters with specific political affiliations. News/talk, sports, country, AC, and rock are all rich sources of Republican voters.
Six Radio Formats That Reach Key Independent “Swing Voters” February 12, 2016 By Pierre Bouvard For political candidates looking to sway voters, these six radio formats are a rich source of Independent voters.
Motel 6 And Service King Crowned Super Bowl Sound Champions February 10, 2016 By Pierre Bouvard For the third year in a row, we’ve had consumers vote for their favorite Super Bowl radio ad running in Westwood One’s Super Bowl broadcast.
Radio Is Bigger Than Facebook February 5, 2016 By Pierre Bouvard AM/FM radio reaches 93% of adults weekly, more than the popular digital platforms of Google, Facebook, and Twitter.
New Research: How Radio Advertising Reaches Online Ad-Blockers February 3, 2016 By Pierre Bouvard New ad-blocking research, conducted by Harris Poll on behalf of Westwood One, reinforces the power of radio and its digital platforms to reach ad-blockers