Expanded team to leverage Cumulus and Westwood One’s integrated radio, digital, social and live events platform
NEW YORK, July 14, 2015—Cumulus Media announced today that it has expanded its Brand Partnerships team to include two brand integrations and marketing specialists, Leslie Slender, newly named Vice President, Brand Partnerships and Events, and Leslie Caraccilo, Vice President, Brand Partnerships. Cumulus’ Brand Partnerships team develops unique experiential opportunities for Cumulus and Westwood One, connecting advertisers to its listening audiences and leveraging its integrated radio, digital, social and live events platform.
Slender has served as Cumulus New York’s Corporate Director, Events and Marketing for Cumulus since 2013. In her new role as Vice President, Brand Partnerships and Events, she will work with the Brand Partnerships team to develop experiential opportunities including concerts and live events across Cumulus and Westwood One. Slender will continue to oversee marketing and events for Cumulus New York stations.
Caraccilo was named Interactive Sales Manager for Cumulus’ Atlanta radio cluster in 2010 and was promoted to Senior Director of Digital Monetization for Cumulus in 2013. As Vice President, Brand Partnerships, Caraccilo will develop integrated marketing solutions and custom content for brands across the Cumulus platform and Westwood One network. Caraccilo will continue to oversee digital sales strategy for Cumulus.
Tommy Page, Senior Vice President, Brand Partnerships for Cumulus said: “We are excited to welcome these two talented professionals to the Brand Partnerships team. Leslie Slender is a rare example of a marketer that is not only outstanding at producing and executing live events, but also knows how to package these opportunities for advertisers. Leslie Caraccilo has done an incredible job of creating custom digital and content solutions for our advertisers across the Cumulus platform. Her understanding of artist programming and deep knowledge of the digital space make her a natural fit for our Brand Partnerships team. With these strong additions to our already stellar Westwood One events group, all Cumulus and Westwood One partners and advertisers will benefit from this powerhouse team's expertise."
Cumulus Media (NASDAQ: CMLS) combines high-quality local programming with iconic, nationally syndicated media, sports and entertainment brands in order to deliver premium choices for listeners, provide substantial reach for advertisers and create opportunities for shareholders. Cumulus provides exclusive content that is fully distributed through approximately 460 owned-and-operated stations in 90 U.S. media markets (including eight of the top 10), more than 10,000 broadcast radio affiliates and numerous digital channels. Cumulus is well positioned in the widening digital audio space through a significant stake in the Rdio digital music service, featuring 25 million songs on-demand in addition to custom playlists and exclusive curated channels. Cumulus is also the leading provider of Country music and lifestyle content through its NASH and NASH Icon brands, which serve Country fans through radio programming, NASH magazine, concerts, licensed products and television/video. For more information, visit www.cumulus.com.
Dollinger Strategic Communication for Cumulus Media