Radio Nails ROI – $9:$1! A Nielsen Home Improvement Spotlight October 28, 2015 By Pierre Bouvard Nielsen's latest release of sales lift studies shows how radio can deliver sales across multiple categories.
10 Things I Learned At The Association Of National Advertisers Masters Of Marketing Conference October 21, 2015 By Pierre Bouvard The radio industry had its best showing ever at the annual Association of National Advertisers Masters of Marketing Conference.
Want ROI? Just Add Radio! A Nielsen Telecom Case Study October 14, 2015 By Pierre Bouvard Nielsen studied a top telecom advertiser’s quarter-long campaign, and the results show how radio drives ROI. Every $1 spent in radio resulted in $14 in incremental sales.
Audio Is Everywhere At Advertising Week October 7, 2015 By Pierre Bouvard NYC's Advertising week reveals everyone is talking about audio.