by Pierre Bouvard
In the past few months we've spotted several trends in media and marketing, which I've summed up in "10 Slides Every Advertiser Should See" — available on SlideShare.
Three key trends have emerged:
1. Radio is a resilient and powerful medium. Despite advertiser perception, radio is America's #1 mobile mass reach medium, leading TV, online, and streaming services.
2. TV ratings are declining and streaming services remain small niches with very low reach.
3. Radio elevates the media mix by growing affinity and converting awareness into purchases. Live personality endorsements drive the highest ROI.
View the full 10 slides on SlideShare.
Pierre Bouvard is CMO of Cumulus Media | Westwood One