Radio Can Help Reach Online Consumers Who Are Rapidly Adopting Ad-Blocking September 30, 2015 By Pierre Bouvard Radio is a solution for marketers to reach the growing number of online consumers blocking digital advertising.
Nielsen: Radio Rules The Day September 23, 2015 By Pierre Bouvard When stores are open, radio is on: radio dominates daytime shopping hours.
5 Things You Didn’t Know About Podcast Listening September 16, 2015 By Pierre Bouvard Westwood One's “State of the American Podcasting” report examined a number of data sources, including a custom study from Ipsos and a special cross tabulation from Edison Research’s quarterly “Share of Ear” study.
Case Study: How Radio Amplifies TV Frequency September 15, 2015 By Brandon Berman Radio makes your TV better. We look at how one NFL sponsor used radio to amplify the frequency of its TV media campaign.
Sports Radio Listeners: Super Fans That Can Super Charge Any Media Plan September 9, 2015 By Brandon Berman Sports radio listeners are active fans more likely to seek online sports information, are sports “gurus,” and are influential consumers. This is the first in a series about NFL on the radio.
Are Radio Listeners The Engine Of E-commerce? A Look At Amazon Prime Day And E-commerce Upstart Jet.com September 3, 2015 By Pierre Bouvard The New York Times said Jet.com represents “a frontal assault on Amazon … Jet’s promise is simple and … potentially momentous: to offer the absolute lowest price on just about everything.”
Test Your Knowledge: Perception And Reality Of American Audio Audiences September 2, 2015 By Pierre Bouvard Test your knowledge with these four questions and see how you compare with America's advertisers.