The marketing effort behind the recent July 15th Amazon Prime Day Sales event provides some interesting data on how media can efficiently build awareness in a target demo.
Radio advertising was the most effective at converting awareness into Prime Day purchases when compared to TV and online.
TV ratings continue to drop, while radio's listening levels are remarkably stable.
We know that the NFL on the radio reaches millions of fans. We've never known how audience accumulates during a game and across the season.
Economic conditions are improving in the U.S., job openings are up. Unemployment is down. Companies looking to recruit quality employees now have to look for people already employed.
Veteran Sales Executive to Manage the New York Sales Office NEW YORK, June 22, 2015 — Westwood One announced that it has hired veteran sales executive Ron Russo as Executive Vice President, Northeast Region, in its network sales division. Russo will manage and oversee the New York sales office and be responsible for revenue growth…
According to Nielsen, more than 90% of Americans are reached weekly by radio — more than TV and smartphones.