This Just In: New Data On TV Viewing Levels And Demographics June 24, 2015 By Pierre Bouvard In the last year, TV viewing levels have plunged while radio listening levels are remarkably stable.
Nielsen: Radio Listeners Are Younger, More Employed, And More Social Than TV Viewers June 17, 2015 By Pierre Bouvard Radio’s power listeners have more in common with digital than they do with TV. In fact, when compared to heavy TV users, the heaviest radio users are younger, work more, use social media more, and have larger households.
How Radio Personality Live Reads Increase Results by 40% June 12, 2015 By Pierre Bouvard One advertiser used live personality endorsements paired with texting to get measurable results on the radio.
SUBWAY CMO On Why Radio Personalities Can Sell June 10, 2015 By Westwood One Congrats to SUBWAY on earning the title of 2015 Marketer of the Year at this year's Radio Mercury Awards. CMO Tony Pace talks about how the company uses personality endorsements within radio programming such as the NFL.