NEW YORK, April 1, 2015 — Westwood One announced that it has hired two veteran sales executives in its Midwest office. Zack Ficke joins the company as VP, Strategic Partnerships, and Kelli Hurley comes on board as VP, National Partnerships and Digital Activation, Midwest. Both are based in Chicago and report to Doug Johnston, EVP, Midwest Sales. Ficke, Hurley and Johnston are reunited, having all recently crossed over from Premiere Networks.
“I am thrilled to be back together with these two very talented sales individuals,” said Johnston. “They will be instrumental as we build a customer-centric Midwest Region.”
Ficke spent the past seven years as a National Account Manager with Premiere Networks, where he developed custom marketing programs incorporating broadcast, streaming, display, event sponsorship, and activation assets for national advertisers. Prior to joining Premiere, he was a National Account Manager at SiriusXM. Before embarking on his media sales career, Ficke served in various sales and account management roles for Marriott's Vacation Club division and IT consulting firm, Apex Systems.
Hurley is a network radio veteran with more than 10 years’ experience under her belt. She started her career in Los Angeles, successfully managing clients and agencies for Premiere Networks, United Stations, and Westwood One. In 2011, Kelli transitioned from network radio to digital audio as a Director of Sales for TargetSpot. Most recently, Kelli worked at Premiere Networks as a National Account Manager, overseeing some of the biggest client and agency partnerships in the Midwest territory.
“I am thrilled to join the Westwood One sales team in this new role,” said Hurley. Westwood One's digital platforms are incredibly dynamic and they offer highly engaging experiences to consumers and advertisers alike. I look forward to leading Westwood One's digital efforts in the Midwest while continuing to service clients and agencies in the network radio marketplace.”
Ficke said, “Marketers are increasingly seeking experiential, cross-platform marketing solutions that are both innovative and engaging. Westwood One is uniquely positioned to meet this demand with national scale and local activation opportunities across an impressive array of programming. I'm ecstatic to be joining such an accomplished sales organization and I look forward to working more closely with the entire sales organization.”
“Doug Johnston has put together an incredible team of sellers in our Midwest region,” said Steve Shaw, Westwood One President. “Zack and Kelli will only enhance our efforts to be the best client partners in the business. We are moving the mark and delivering results across all of our assets.”
About Westwood One
Westwood One offers audio products to engage listeners whenever, wherever they are. We are a trusted connection between audio companies, advertisers, and audience, reaching hundreds of millions of monthly listeners. Our portfolio features exclusive brands people love, such as the NFL, Red Carpet Radio, NASH, Rdio, and more. As the national-facing arm of Cumulus, we represent more than just a radio network; we are a multi-platform provider of sports, music, news, spoken word, and digital content. Visit westwoodone.com.