Westwood One Rolls Out Red Carpet Radio Brand
Westwood One’s Exclusive “Backstage at the AMAs” Radio Row Will Offer
VIP Interviews, Live Performances and Special Programming to More than 150 Radio Stations, Partners, and Their Listeners
NEW YORK, NEW YORK, November 20, 2014 — Cumulus and Westwood One announce they will provide exclusive audio coverage from the Westwood One Backstage at the AMAs Radio Row on Friday, November 21 and Saturday, November 22, leading up to the 2014 American Music Awards. The event is being held on Sunday, November 23 at the Nokia Theatre L.A. Live in Los Angeles, California and broadcast LIVE at 8 pm ET/PT on ABC. The 2014 AMAs, hosted by Pitbull, will showcase the year’s hottest and biggest music stars with performances by Taylor Swift, Iggy Azalea, Mary J. Blige, Garth Brooks, Fergie, 5 Seconds of Summer, Selena Gomez, Ariana Grande and One Direction.
During this special backstage event, Westwood One will debut its Red Carpet Radio brand. Red Carpet Radio is the umbrella platform for the company’s exclusive behind-the-scenes coverage of year-round entertainment award shows. Red Carpet Radio brings red carpet moments to life, offering broadcast partners and advertisers access to live broadcasts, exclusive content, celebrities, backstage performances, social media buzz, and parties and events.
“We’re pleased to continue our partnership with the AMAs, one of the country’s premiere music events,” said Steve Shaw, Westwood One President. “It’s the perfect opportunity to unveil the Red Carpet Radio brand, offering unrivaled access and coverage of the hottest entertainment events. These prestigious events provide more ways to deliver experiential marketing to our advertisers, who can sponsor the event on-site, on-air, and through our digital extensions. It’s like having a coveted backstage pass!”
Backstage at the AMAs Radio Row is two days of live broadcasts with 25 radio stations from across the country representing multiple formats, with an array of hosts, presenters, and performers mingling backstage. In addition to affiliated stations Backstage at the AMAs, several Cumulus and Westwood One programs and personalities will be broadcasting Live from Radio Row, including NASH Nights Live, Zach Sang & The Gang, The Bert Show, NASH/America’s Morning Show, and Nights Live with Adam Bomb. Cumulus partners Rdio, Music Choice, and Benztown will help to expand the audience reach of the event. Grainger is a sponsor of Westwood One’s Backstage at the AMAs.
Westwood One will create original content leading up to and including the day of the big event, which will run on more than 150 radio stations across multiple formats in markets as diverse as Detroit, Dallas, Salt Lake City, New York, San Francisco, and New Orleans.
On Sunday, Westwood One unveils live original content from the event itself. “Live from the Red Carpet” is a two-hour special airing from 6-8 pm, ET followed by “Live from Backstage at the AMAs,” a three-hour special that will air from 8-11 pm ET.
About the American Music Awards
The American Music Awards features performances from today’s hottest artists and presents fan-voted awards in the categories of Pop/Rock, Alternative Rock, Country, Rap/Hip-Hop, Soul/R&B, Adult Contemporary, Contemporary Inspirational, Latin, EDM, Soundtrack, Single of The Year, New Artist of the Year Presented by Kohl’s, and Artist of the Year. The American Music Awards pays tribute to today’s most influential and iconic artists. The show is produced by dick clark productions and is seen in more than 160 countries around the world. For more information, visit , or .
About Cumulus Media
Cumulus Media (NASDAQ: CMLS) combines high-quality local programming with iconic, nationally syndicated media, sports and entertainment brands in order to deliver premium choices for listeners, provide substantial reach for advertisers and create opportunities for shareholders. Cumulus provides exclusive content that is fully distributed through approximately 460 owned-and-operated stations in 90 U.S. media markets (including eight of the top 10), more than 10,000 broadcast radio affiliates and numerous digital channels. Cumulus is well positioned in the widening digital audio space through a significant stake in the Rdio digital music service, featuring 25 million songs on-demand in addition to custom playlists and exclusive curated channels. Cumulus is also the leading provider of Country music and lifestyle content through its NASH brand, which will serve Country fans through radio programming, NASH magazine, concerts, licensed products and television/video. For more information, visit www.cumulus.com.
About Westwood One
Westwood One, a wholly-owned subsidiary of Cumulus, activates the power of sound to deliver compelling cross-platform audio content to more than 9,100 media partners and 225 million consumers each week. Westwood One’s rich array of content and services includes live play-by-play sports and sports talk programming; music and entertainment programs; news, talk, and information programming, 24/7 music formats; prep services; customized music, jingles and imaging; and national sales representation. www.westwoodone.com.
About dick clark productions
dick clark productions (dcp) is among the world's largest producers and proprietors of televised live event programming. dcp produces perennial hits such as the "American Music Awards," "Golden Globe Awards," "Academy of Country Music Awards," "Billboard Music Awards," and "Dick Clark's New Year's Rockin' Eve with Ryan Seacrest." Weekly television programming, includes "So You Think You Can Dance" from 19 Entertainment, a division of CORE Media Group, and dick clark productions; as well as "Rising Star" and the upcoming “Boom!” from Keshet DCP, the joint venture between Keshet International (KI), the global distribution and production arm of Keshet Media Group, and DC Media, the parent company of dick clark productions (dcp). In 2014, dcp will debut the "American Country Countdown Awards" (FOX), “Hollywood Film Awards (CBS) and "The PEOPLE MAGAZINE Awards" (NBC). dcp also owns one of the world's most unique and extensive entertainment archive libraries with more than 55 years of dcp's award-winning shows, historic programs, specials, performances, and legendary programming. For additional information, visit .