Veteran Sales Executive Takes on Greater Role in the Company
NEW YORK, November 20, 2014 —Westwood One announced that it has elevated Julie Boruchov to Vice-President, Sports Sales and Marketing, East Coast, in its network sales division. She was formerly Director, Sports Sales, East Coast. In her new expanded role, Boruchov will work more closely with Westwood One’s sports partners and agency clients to help drive revenue and maximize brand initiatives and activations. She will also manage a team of sports sales account executives on the East coast. Boruchov is based in New York City and reports to Brandon Berman, SVP, Sports Sales and Marketing. Boruchov started her radio career as a sales assistant at Westwood One, moving up to sales planner, account executive, and account manager.
“We’re thrilled to be able to promote Julie, who has done an outstanding job of representing our Sports portfolio,” said Steve Shaw, Westwood One President. “She has a proven track record of creating opportunities and creative solutions for clients and brands. Julie is a tremendous force on our Sales team.”
Boruchov added “I am truly excited to expand my role within WestwoodOne Sports. As a member of this team for the last 24 years, I can honestly say we have never been better positioned to execute strategic marketing solutions for advertisers. Through the combination of our extensive assets, compelling concepts, the resources of Cumulus and the leadership of Steve Shaw and Brandon Berman, we have all the right components needed to yield tremendous success.”
About Westwood One
Westwood One, a wholly-owned subsidiary of Cumulus, activates the power of sound to deliver compelling cross-platform audio content to more than 9,100 media partners and 225 million consumers each week. Westwood One’s rich array of content and services includes live play-by-play sports and sports talk programming; music and entertainment programs; news, talk, and information programming, 24/7 music formats; prep services; customized music, jingles and imaging; and national sales representation. www.westwoodone.com.