Popular NASH Country Brand to Debut on TV in 57 Million Homes Via Music Choice
ATLANTA, November 10, 2014 — Cumulus announces that the popular NASH Country music and lifestyle brand will be available in 57 million homes starting November 24th through a new strategic partnership with Music Choice, the No. 1 free Video On Demand provider in the U.S.
NASH content will be featured across Music Choice’s multi-platform video and music network including:
- Video On Demand TV — a dedicated NASH TV category featuring NASH content, such as original Country artist interviews filmed at the NASH campus in Nashville along with Music Choice music videos. Original content featuring Country artists extends from popular radio benchmark segments from “America’s Morning Show with Blair Garner” and “NASH Nights Live” to new shows like “NASH Grits & Hits” (cooking show), “NASH Lash” (style show) and “Red Carpet Radio" (events).
- Cable TV Music Choice Music Channels — the popular “Today’s Country” and “Country Hits” channels will feature NASH and NASH Icon programming blocks daily from 6-9pm ET. On screen, NASH branded facts and photos will appear on screen to complement the music experience for listeners.
- Apps & Online — the “Today’s Country” video channel on Musicchoice.com will be co-branded as “Today’s Country: NASH TV” and feature programming originating from the NASH campus along with Music Choice videos. The video channel is also part of Music Choice’s mobile applications.
Cumulus will also promote Music Choice programming on radio stations nationwide. Music Choice original series include: “You & A”, “Chronicles”, “F-Word” and its year end “MC100” countdown franchise. Cumulus is building out a dedicated Music Choice section of the NASH campus.
Dave Del Beccaro, President and CEO of Music Choice stated: “Country has always been one of the most popular formats for us at Music Choice. We are thrilled to be getting content from NASH that complements our robust video and music library and entrenches us deeper in the Country music lifestyle.”
"Our partnership with Music Choice to distribute NASH content to 57 million homes across America is yet another important platform in establishing NASH as the definitive lifestyle and entertainment brand for fans of country music," said Lew Dickey, CEO of Cumulus.
Cumulus and Music Choice will co-sponsor several marketing events each year, and Music Choice will also provide promotional support on its properties for the first-ever American Country Countdown Awards, airing live Monday, December 15, 2014 on FOX.
NASH content available through this TV partnership will reflect the broad scope of how the NASH brand touches on all elements of the Country lifestyle. In addition to music, features will include fashion/beauty, cooking, sports and more.
Cumulus created the NASH entertainment brand based on the Country music lifestyle in January 2013 starting with the flagship “America’s Country Station” NASH FM 94.7 in New York City. In addition to dozens of Country format radio stations, the NASH brand will include concerts, events, online content, television programming, product licensing and a NASH insert in Country Weekly magazine. Earlier this year, Cumulus and Big Machine Label Group launched a Country music label and live events joint venture under the NASH ICON brand.
About Music Choice
Music Choice, the multi-platform video and music network, delivers its music programming to millions of consumers nationwide through their televisions, online and mobile devices. Music Choice programs dozens of uninterrupted music channels; produces originals that feature today’s hottest established and emerging artists; offers thousands of music videos through its Video On Demand platform; and launched Music Choice Play, the music video, lifestyle and entertainment network for Millennials. For additional information log on to http://www.MusicChoice.com | Twitter: @MusicChoice | Facebook: www.facebook.com/MusicChoice
Cumulus (NASDAQ: CMLS) combines high-quality local programming with iconic, nationally syndicated media, sports and entertainment brands in order to deliver premium choices for listeners, provide substantial reach for advertisers and create opportunities for shareholders. As the largest pure-play radio broadcaster in the United States, Cumulus provides exclusive content that is fully distributed through approximately 460 owned-and-operated stations in 90 U.S. media markets (including eight of the top 10), more than 9,000 broadcast radio affiliates and numerous digital channels. Cumulus is well-positioned in the widening digital audio space through a significant stake in the Rdio digital music service, featuring 30 million songs on-demand in addition to custom playlists and exclusive curated channels. Cumulus is also the leading provider of Country music and lifestyle content through its NASH brand, which will serve Country fans through radio programming, NASH magazine, concerts, licensed products and television/video. For more information, visit www.cumulus.com.
Cumulus: Alexis Blais 212-319-3451 x642, firstname.lastname@example.org
Music Choice: Josefa Paganuzzi, 646-459-3357, email@example.com