NEW YORK, October 21, 2014 —Westwood One announces it has signed a multi-year extension with vCreative, the web-based continuity management system. vCreative’s cloud-based terrestrial and digital software allows continuity, traffic, and production departments to work easily together.
"We look forward to working with Charles Steinhauer and a new and improved Westwood One,” said Jinny Laderer, vCreative’s President. “Our continued partnership gives us the ability to offer our software to clients with barter and/or cash payment options."
Steinhauer, Westwood One's COO, adds: "vCreative is a great partner for Cumulus and the radio industry at large as they continue to innovate and improve station work flow. Westwood One is proud to extend our partnership with Jinny and her team as we continue to represent the best and brightest companies in the marketplace.”
vCreative provides cloud-based software solutions for the media industry. vCreative PPO is a web-based software that provides a more efficient and accurate workflow for creative production and continuity. The software also allows writers, voice talent and producers to work across markets as a creative team. Currently, over 3000 radio stations use vCreative. More information is available at www.vcreativeinc.com.
About Westwood One
Westwood One, a wholly-owned subsidiary of Cumulus, activates the power of sound to deliver compelling cross-platform audio content to more than 9,100 media partners and 225 million consumers each week. Westwood One’s rich array of content and services includes live play-by-play sports and sports talk programming; music and entertainment programs; news, talk, and information programming, 24/7 music formats; prep services; customized music, jingles and imaging; and national sales representation. www.westwoodone.com.