WestwoodOne's "Backstage at the ACM Awards" Radio Row Will Offer Interviews with A-List Country Superstars, Live Performances, and Special Programming to be Offered to More than 30 Radio Stations and Their Listeners
LAS VEGAS (April 4, 2014) — The Academy of Country Music® and dick clark productions, partnering with Cumulus and WestwoodOne, announce they will provide exclusive backstage audio coverage from the WestwoodOne Backstage at the ACM Awards Radio Row for two days leading up to the 49th Annual Academy of Country Music Awards held on Sunday, April 6, 2014, at the MGM Grand Garden Arena and airing LIVE 8pm ET/PT on CBS. The day prior to the ceremony, Lon Helton, host of the WestwoodOne-syndicated Country Countdown USA, will be honored with his third ACM “National Radio Personality of the Year” Award. He was also honored in 2008 and 2011.
Backstage at the ACM Awards will offer candid interviews with A-list superstars of Country Music and other special programming to more than 30 radio stations from across the U.S. Backstage at the ACM Awards will be held in the Studio Ballroom of the MGM Grand on Friday, April 4th from 12 noon-4 pm PST and Saturday, April 5th from 10 am-4 pm PST. WestwoodOne’s Backstage at the ACM Awards Radio Row sponsors include Grainger, JCPenney and Jesse James Bourbon.
"We are excited to partner with Cumulus and WestwoodOne to bring exciting country music programming and content to music fans nationwide," said Bob Romeo, CEO of the Academy of Country Music. "The behind-the-scenes content fromBackstage at the ACM Awards Radio Row is just one more way music lovers can feel they are a part of the ACM Awards."
"Partnering with Cumulus and WestwoodOne for the Academy of Country Music Awards further builds on our extremely successful relationship with Cumulus," said Mike Mahan, President of dick clark productions. "Cumulus and WestwoodOne add tremendous value to the live television event by extending the reach of the ACM Awards, engaging millions of listeners with exclusive content through their radio and social media platforms."
"Cumulus and the Academy of Country Music have joined forces to engage fans by delivering exclusive cutting edge content through affiliate platforms, including radio, station websites and social media," said John Dickey, Cumulus Executive Vice-President and co-COO. "Cumulus reaches more country fans through its platform than any other broadcaster in the world. Our radio coverage of the ACM Awards provides prime positioning and unprecedented access to talent, offering an unparalleled and unique experience for millions and millions of listeners."
On Sunday, April 6, at 5:00 pm ET, WestwoodOne will present a two-hour red carpet special and a one-hour nomination special for radio stations across the country and their listeners. The special programs will be hosted by Country Music artist Kix Brooks and Suzanne Alexander, Kix's new co-host for the syndicated radio show, "American Country Countdown." Video content will be produced for station websites, along with a JCPenney's Photo Booth. Confirmed participants include Tyler Farr, Kelli Pickler, Kacey Musgraves, Austin Webb, Lady Antebellum, Florida Georgia Line, Keith Urban, Miranda Lambert, The Band Perry, Rascal Flats, and Big & Rich, among many others.
"WestwoodOne is proud to extend our partnership with the Academy of Country Music Awards and dick clark productions this year," said Charles Steinhauer, WestwoodOne Chief Operating Officer. "The ACM’s are Country Music's celebration of the power of sound through the artists and music that make Country Music what it is today. The ACM brand and experience provides a perfect opportunity for marketers to engage and connect with an audience that only grows in buying power and influence."