Latest Triton Digital Top 20 Ranker shows year over year growth in streaming sessions and time spent listening
NEW YORK, NY, July 29, 2016 – Cumulus Media and Westwood One announce year-over-year audience growth across the Cumulus streaming network, according to the recently released Triton Digital Ranker, the industry benchmark for digital audio.
The Triton Digital Ranker provides a monthly listing of the top-performing digital audio stations and networks measured by the Webcast Metrics audience measurement platform. According to the May 2016 Top 20 Ranker*:
• The Cumulus streaming network audience is up overall, with average active sessions increasing 10% over the prior year.
• Session starts on the Cumulus streaming network are up 13% over the prior year.
• Time spent listening to the Cumulus streaming network is up 3% over the prior year. Overall, time spent listening to the Cumulus streaming network is higher than the three largest digital audio networks: iHeartRadio, Pandora, and Spotify.
Cumulus streams over 440 terrestrial radio stations with extensive coverage in top markets, reaching users in the digital space who prefer content and personalities that only traditional radio formats can bring.
“AM/FM radio listeners are devoted to their favorite radio programs, personalities, and stations -- whether they listen over the air or online,” said Suzanne Grimes, Westwood One’s President and EVP, Corporate Marketing for Cumulus Media. “Cumulus’ over-the-air audience was up 25% in the May 2016 PPM compared to May 2015. It’s exciting that our over-the-air audience growth translated to a 10% increase in our streaming audience.”
Cumulus Media streams are exclusively available to advertisers through Westwood One Digital.
About Cumulus Media
A leader in the radio broadcasting industry, Cumulus Media (NASDAQ:CMLS) combines high-quality local programming with iconic, nationally syndicated media, sports and entertainment brands to deliver premium content choices to the 245 million people reached each week through its 452 owned-and-operated stations broadcasting in 90 US media markets (including eight of the top 10), more than 8,200 broadcast radio stations affiliated with its Westwood One network and numerous digital channels. Together, the Cumulus/Westwood One platforms make Cumulus Media one of the few media companies that can provide advertisers with national reach and local impact. Cumulus/Westwood One is the exclusive radio broadcast partner to some of the largest brands in sports, entertainment, news, and talk, including the NFL, the NCAA, the Masters, the Olympics, the GRAMMYs, the Academy of Country Music Awards, the American Music Awards, the Billboard Music Awards, Westwood One News, and more. Additionally, it is the nation's leading provider of country music and lifestyle content through its NASH brand, which serves country fans nationwide through radio programming, exclusive digital content, and live events. For more information, visit www.cumulus.com.
Source: Triton Digital Streaming Metrics, May 2016 versus May 2015, M-Sun 6a-8p